Forbes Spotlights Santa Barbara Entrepreneur

Caleigh Hernandez is the founder of RoHo, a Swahili word for kindness and spirit.

The founder of a Santa Barbara-based socially conscious company is featured in Forbes Magazine this month.

San Marcos High School and Northwestern University graduate Caleigh Hernandez, 24, started a company now called RoHo, which imports shoes and accessories from Africa. 

To read the Forbes article, see 

RoHo is a Swahili word for kindness and spirit. Initially it imported stylish leather and beaded shoes and sandals from Kenya that were made by highly skilled artisans who were able to support themselves and their families with the export sales.

The company has expanded its line to include scarves, jewelry and belts.  

Recently returning from Kenya, Hernandez and her mother, Lindsay McTavish, work together in Santa Barbara and with women and men in that nation who make the products the company sells.  

Hernandez has worked in development in Tanzania, Uganda and Kenya. She discovered artisans who designed and made leather shoes.  

She saw that those making the shoes were mostly female. Her company was founded on artisans being paid a fair wage and empowering women, which is important to community growth and curbing poverty. 

For more information about the company, see

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