Work Force Development Board Re-brands

The Santa Barbara County Workforce Development Board has rebranded the publicly funded workforce system known as WDB.

The WDB approved new branding of their workforce programs as “Career Services” and a new logo for those programs on July 26.

The aim is to create a single brand name, “foster stability as programs and operators are added or changed, and allow job seekers, businesses, and the community to easily identify the multi-agency system,” according to a press release.

The WDB receives federal funds to oversee career services programs that provide job seeking-and-keeping training, vocational skills development, labor market information to businesses and workers; and activities such as job fairs, youth work programs, and specialized programs for people recently laid off from closing or downsizing businesses.

The career services programs include as partners: the California Employment Development Department; Allan Hancock and Santa Barbara City community colleges; apprenticeship training programs; social service and disability and rehabilitation programs; and private sector businesses.

The WDB also is renaming the “One-Stop” facilities that house the joint partnerships in Santa Maria and Santa Barbara. “America’s Job Center of California” is the new One-Stop brand name, replacing the “Workforce Resource Centers” that has been used for some 15 years in Santa Barbara County. 

While federal guidance allows local WDBs to brand their system in an effort for national brand name recognition, the “America’s Job Center” designation has been mandated across the country.

In California, many local WDBs have decided to use the national name, with the addition of the word “California” at the end. Santa Barbara’s WDB is taking this approach.

The WDB is a public-private partnership created by the Federal Workforce Innovation & Opportunity Act with staff provided by the County of Santa Barbara.

Job seekers and employers can take advantage of free services at two America’s Job Center of California to help find work or to find new employees.

They are at: 1410 S. Broadway, Santa Maria, (805) 615-1550; and 130 E. Ortega St., Santa Barbara, (805) 568-1296.For information about Santa Barbara County Workforce Development Board, see

Posted Aug. 8, 2019.

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