Survey: Most Cannabis Consumers Say ‘Essential Status’ is Quite Key

A Santa Barbara-based company has released a survey of up to 600 consumers that shows a combined total of 66 percent say that the “essential status” of retail sales of cannabis is very or extremely important. 

A two-decade-old company, Oniracom, conducted the anonymous, national survey from April to June 2020 to a diverse set of consumers in light of the COVID-19 pandemic. 

“Our goal is to help cannabis companies make better decisions for consumers, and help the cannabis industry more fully understand how COVID-19 (Coronavirus) has changed consumer perceptions,” Oniracom said. 

The survey shows about 42 percent of cannabis consumers are “very concerned, about the spread of COVID-19 while 25 percent are “extremely concerned.” 

The survey also shows 60 percent of consumers says COVID-19 has not affected visits to cannabis retailers where patrons must wear facial masks and have their body temperatures checked at the door. 

Below are the survey’s results show in an infographic presented by Oniracom, a marketing agency that works across many industries, including the California cannabis industry: 


Posted Sept. 21, 2020.

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