NAWBO Has ‘Crush’ on Emerging Husband-Wife Business

One of the most novel husband-wife enterprises in Santa Barbara is planning to host the South Coast’s top women’s business organization event from 5:30 to 7:30 p.m. July 25 at “Crush,” 432 E. Haley St.

The new wine-tasting room and kitchen called Crush is expected to officially open next month, said proprietor Michael Amador. Also working out of the Haley Street location will be his wife, Lisa, who has re-branded her business as “Amador Matchmaking,” formerly Santa Barbara Matchmaking.

The Santa Barbara chapter of the National Association of Women Business Owners, or NAWBO, will hold its July 25 Tasting Room Mixer at Crush at a cost of $20 for members and $30 for non-members. One glass of wine is included with admission.  Registration is at

The Amadors married a couple of years ago and the concept of opening Crush was born. He has worked as food and beverage manager at La Cumbre Country Club for a number of years and is a local wine expert.

Lisa Amador started her matchmaking business about seven years ago and has matched dozens of couples. An accountant by profession, she has served as NAWBO treasurer. Prior to starting her latest business, she was involved in many other enterprises including a paragliding school in Oregon.

Over the years, she has held a number of adult singles events that have resulted in many pairings, weddings and even a baby.

She decided to re-brand her current business because the word “amador” means “lover” in Spanish. Her company motto is: “We make love every day.”


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