‘Cool Block’ Social Change Climate Leader to Talk at UCSB Feb. 19

David Gershon, founder of the “Cool Block” program, has been invited to give a public talk from 5 to 6:30 p.m. Feb. 19 from 5 to 6:30 pm at UC Santa Barbara’s Bren Hall, room 1414. 

Gershon is co-founder and CEO of the Empowerment Institute. He has been called “the No. 1 expert on social change.”  

Gershon applies his leadership and social change expertise to designing second-order change solutions for cities, countries and the planet. 

“The world is searching for a high-impact climate solution in the short term while we still have the time to act,” he said. “Cities represent 70 percent of the planet’s carbon emissions and citizens’ daily lifestyle choices represent 70 percent of these emissions.  
“What if we could empower cities and their citizens to become carbon neutral?” he said. “What if UCSB student-organizing power and student and faculty brainpower could galvanize Isla Vista to become carbon neutral by 2025? What if bottom-up change driven by students was the way and Isla Vista was the place that changed the world again?” 
A Cool Block program has been started by UCSB students in Isla Vista to create a carbon-neutral community. In his speech, Gershon will provide a strategy for creating carbon-neutral cities that can be applied to Isla Vista and scaled throughout California and the world. 

Gershon is author of a dozen books, including the award-winning “Social Change 2.0: A Blueprint for Reinventing Our World” and the best-selling “Empowerment: The Art of Creating Your Life as You Want It.”  

He has dedicated his life to empowering people to believe they can create the world of their dreams and design strategies and tools to help us make this a reality. 

Southern California Cool Block manager Robin Elander, who is also Global Good Impact founder and director, as well Summer Solstice Celebration chief, is assisting organizing the talk alongside UCSB sponsoring departments and local organizations. 

They include: SBCAG, Traffic Solutions, County of Santa Barbara Sustainability Division, EcoVista, Isla Vista Community Center, UCSB Bren School of Environmental Science and Management, UCSB Sociology Department, UCSB Environmental Studies Department, Sunrise UCSB and Isla Vista Community Services District. 

Posted Feb. 13, 2020.

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