UPDATE: All-Woman Panel to Discuss Local Cannabis Industry This Evening

Three professional women heavily involved in the Santa Barbara County-area cannabis industry will be panelists at the third Quarterly Cannabis Industry Workshop and Mixer from 6 to 8 p.m. Aug. 7 at Impact Hub, 1117 State St. 

Panelist Sara Rotman is the founder and CEO of Bluebird 805 in North County, as well as strategist and chief creative officer at NEWCO Branding. She will be joined on the panel by Autumn Shelton, chief financial officer at Autumn Brands in Carpinteria, and Magda Arroyo, who is business development manager at Brown & Brown Insurance in Santa Barbara. 

“I’m proud to be showcasing three inspirational women in the cannabis industry at our upcoming Canna Quarterly, Industry Workshop & Mixer,” said Amy Steinfeld, managing partner of the Law Firm of Brownstein Hyatt Farber and Schreck’s Santa Barbara office, one of the event’s sponsors.   

“It’s increasingly important to support women and minorities in the industry in light of the recent decline in diversity due to lack of funding for small companies and the rapid movement of c-suite men into this industry,” Steinfeld said. “Diversity is important because women make most of the health and wellness decisions for their families and represent a growing consumer demographic for CBD and cannabis-infused skin care products.” 

Rotman, who was recently featured in Forbes Magazine, said she plans to discuss the industry’s economic opportunities for the county from outdoor cannabis growing and the nuances from North County vs. the South Coast. 

“It’s the perfect storm for growing in Santa Barbara County, what some call the Silicon Valley of cannabis,” she said. It is a tremendous economic boost to the economy, Rotman added. 

However, she said, there is a need to separate inaccuracies about cannabis from the fiction that opponents are saying. 

Shelton said she will discuss the frustration that she and many Carpinteria cannabis growers have gone through the past year and a half with all the state and local regulations and odor issues that come up. 

“We are trying to promote sustainable agriculture and it has been a much longer process than we imagined,” Shelton said. “We’re here to educate people.” She also said she will share some details about her brand. 

Arroyo said she plans to discuss social equity that will bring people into the workforce through the cannabis industry to provide jobs and aid the economy. She also said many misconceptions about the cannabis industry needed to be addressed. 

On the brighter side, Steinfeld said the industry appears to becoming more diversified. 

“At this month’s National Cannabis Industry Association conference, I was inspired by the diverse speakers and vocal presence of groups like, Women Grow and the Minority Cannabis Business Association,” she said. 

SB Verde, the 805 Cannabis Society, Delta Leaf, the Good Vegetable and Coastal Dispensary are co-sponsoring the quarterly gathering. 

For more information, contact Nikki Caravantes or see https://app.clientpay.com/home/payment/#/paymentPage/42d1011a-e5fa-4a97-ab10-9e479311df95 

Posted Aug. 5, 2019.

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